The Fortress Investment Group moved back to the private sector once its purchase by Softbank Corporation fell through. After spending close to a decade in the public life things were bound to change. The alternative US asset manager was acquired for $3.3 billion.Wesley Edens, Pete Bridger Jr and Randal Nardone, the three principals, kept their positions at the top after the purchase. The operations of Fortress Investment Group are now confined within Softbank. It now operates from New York as an independent business.This was business unusual for Softbank, the Japan based group, who have made a name for themselves while investing in technology as well as the telecommunications sector. Their founder believed that this would give them an opportunity to expand their scope of business.
Back in 2010, Fortress Investment Group almost prevented the Winter Olympic games from going on. Apparently Canadian authorities owed them money and they wouldn’t allow the games to kick off in Canada before the debt was fully settled. The Olympic organisers were hoping to hold Alpine events at a British Colombia ski resort that the group owned.The Canadian public watched in utter disbelief as a foreign company demanded for more than $90 million from their government. They just did not get how this was even possible in the first place. Reporters ran the story for several months as the group stood their ground.
Fortress’ core competencies
They are well versed in corporate mergers and acquisition. With a lot of experience in structuring and execution of investements, they work closely with management stakeholders and boards of directors to get the best possible results.The Fortress Investment Group boasts of exceptional knowledge of every industry they invest in. Their investment professionals are sourced from different fields and bring on board top notch expertise from their fields. They have also nurtured relationships with leading industries in different sectors.Their operations, be it credit funds or equity funds, are based on a diverse range of assets. They have significant experience with capital, financial and real estate assets. Over the years they have managed, determined prices, financed and owned financial and physical assets.Capital markets and operations management are their other areas of competence. They have made in roads in the equity and debt capital markets. This enables them to provide low cost financing for different investments. They can efficiently engage in sophisticated investments because of their ability to figure out and solve challenges during operations.
Social media presence
Clients can monitor the performance of Fortress Investment Group from their social media platforms. The decision to embrace social media stemmed from their customer-first policy. The group has also made it a point to inform their growing clientelle about the services they offer which includes investment in healthcare, real estate, transportation and infrastucture, energy, power among other sectors.They have used social media to connect with customers as this provides an opportunity for their clients to post feedback, positive and negative, without much hustle. At the end of the day, service delivery is enhanced and the net results are better returns from satisfied clients.