Norman Pattiz serves as the Executive Chairman and Founder of PodcastOne. PodcastOne is one of the largest and most popular advertiser-supported podcast in America’s network industry. According to the new research show for PodcastOne, there is a dramatic increase in the awareness, propensity, and perception of buying products.
Results of the Edison Research Study
Norman Pattiz and the Strategy Vice President at Edison Research, Tom Webster announced results of a comprehensive study that was participated by five major brands in the consumer market on February 9, 2017. The study was conducted in June 2016 and revealed the positive impact of advertising brands the buyer’s intention to purchase. Learn more about Norman Pattiz: http://www.prnewswire.com/news-releases/podcastone-chairman-norman-pattiz-announces-results-of-networks-brand-lift-studies-conducted-by-edison-research-300405404.html
Some brands are well known in the market but aim at launching new message tag lines. On the other hand, other brands are not well established and aim at increasing their awareness in the market through trials. Edison Research conducted three separate studies on behalf of PodcastOne to determine the level of advertising effectiveness for the five brands.
About Edison Research
Edison Research is a leading research company that conducts surveys on a face-to-face basis to provide strategic information to clients with.
PodcastOne is the largest and leading network producer in sales and marketing for national podcasts that was launched towards the end of 2012 The radio network hosts high-profile personalities such as Dr.Drew Pinsky, Bill O’Reilly, and Laura Ingraham.
Norman Pattiz Career Background
Norman Pattiz has been the founder and chairman of PodcastOne since June 23, 2016. Norman is also the founder of Westwood one which is America’s largest radio network and provider of sports and entertainment in the Broadcast Industry. In 2000, former President Clinton appointed Mr. Pattiz to be on America’s Broadcasting Board of Governors. Two years later, he was reappointed by former President Bush in 2002.
In 2010, Norman Pattiz founded Courtside Entertainment that is situated in Los Angeles. Mr. Pattiz also serves a Regent of the University of California and the chairman of Lawrence Livermore and Los Alamos National Security Laboratories. He also got inaugurated into the National Radio Hall of Fame and was given the Giants of Broadcasting Award by the Library of American Broadcasting.
Norman was responsible for the launch of America’s Arabic language television and radio that was serviced to the 22 countries situated in the Middle East. Mr. Pattiz was also in charge of launching the Farsi-language broadcast to Iran which had a weekly audience of about forty million listeners.