Fabletics Reaching Out To Further Audience With Reverse Showrooming

Fabletics is one of the very few successful athleisure brands out there. Even though there are many brands out there that are offering athleisure wear for women, Fabletics apparently has won the war by a large margin since the time it entered the market. The company has been providing budget clothing for its customers so that they do not have to think twice about their finance before buying what they want to.


Fabletics keeps the costs low but ensures that the quality of the products is not compromised. Moreover, the company has Kate Hudson as one of the co-owners, which is why the product line of the business is highly fashionable, stylish, and designed to look cool. Kate Hudson is also responsible for bringing limited collection clothing to Fabletics, mostly inspired by other well-known celebrities. One of the recent collections to be introduced that got hugely popular among the people was the Demi Lovato Collection.


Fabletics has been jumping the ranks of popularity in the fashion world due to its focus on the customers’ requirements. These days’ customers are not only looking for quality products but also a brand they can relate to. It is what Fabletics has become in the last few years. As an aspirational brand that delivers value for money products, Fabletics has been able to garner over 1.2 million VIP members who pay monthly fees to receive three monthly products from the company. It is a very reasonable arrangement that has won the hearts of many customers. Fabletics’ turnover has been steadily rising, and in the last quarter, it has reached $250 million.


For the company that was launched as an experimental startup, Fabletics has come a long way. The company focuses on understanding what the target audience is looking for and uses data analytics to know exactly that. The data-driven approach towards business has helped the company sync in with the evolving market. Even huge e-commerce brand like Amazon has faced challenges from Fabletics in the athleisure category as it sales sink. Recently, the company announced that it would be opening physical stores across the country, and already has nearly twenty stores in different strategic locations. It has helped the company to penetrate the market and reach out to a wider audience. As per the surveys, opening physical stores as a part of the reverse showroom technique has been highly helpful for the firm and has added revenue to the company.

Why Customer Input and Desires are Important to Fabletics Success

Fabletics really cares about what clothing their many customers prefer. They have devised a unique method to cash in on this crowd power. The huge success of this winning athleisure brand is proving that this customer input strategy really works and improves sales rates. Fabletics can redo their inventory at a drop of a hat with this new marketing system. It relies on computer and other marketing technologies that can store a detailed record on every Fabletics consumer. Customers visiting the online Fabletics site are urged to complete this store brand’s helpful Lifestyle Quiz. This determines each customer’s best inventory clothing selections for size, cut, fit, activity level, color choices and design styles.


This revolutionary way to market allows quick capture of every customer purchase and their distinctive likes and tastes in this store’s offered clothing pieces. This wealth of important customer input and clothing desires are all easily stored on a easy access computerized platform. Fabletics staff are able to redesign their showrooms exceptionally fast after deciphering current customer trends in athleisure wear shopping. This, often called reverse showroom, method is making Fabletics a name to remember in women’s original and always comfortable athletic clothing styles.


Since Kate Hudson joined Fabletics, her name and face have been the successful marketing secret that has earned this brand vast profits and high accolades from those watching the fashion world. Kate determined early on that women wanted top-notch athleisure wear choices that looked spectacular on, fit superbly and moved effortlessly while remaining remarkably comfortable. Her picks for Fabletic’s clothing lines have always been right on target. These are athletic styled clothes that can be worn at home, for play, at gyms and still look terrific enough to wear around town. Kate knows firsthand how important comfortable clothing selections are to women everywhere on the go.


Kate’s dreams for Fabletics are now unfolding as this brand has seemingly captured a huge corner of a coveted women’s fashion market worldwide. Sales are soaring, and Fabletics customers are pleased with the personalized shopping experience at either Fabletics fabulous physical store locations or the ultra simple online site store. Having so many beautiful mix and match options for incredibly fitting athletic garments is very satisfying for Fabletics shoppers everywhere. Kate Hudson has delivered on her promise to provide exceptional athletic pieces that have chic style and stay affordable to this company’s best everyday average shopper within Fabletics important customer base crowd.


High fashion experts agree that the Fabletics brand has created a highly stylish look in the now competitive athleisure wear marketplace. This company, with Kate Hudson leading the way, is committed to always depend on their customer input for future marketing plans. If is isn’t broke, it doesn’t need fixed is Kate’s take on how Fabletics operates to market their sensational clothing products. Now this line has long awaited plus-sized collections that have all of the great characteristics in other previously launched Fabletics lines. Try Fabletic’s brand products for an affordable luxurious athleisure wear experience.